The rise of Mobile gambling

The rise of Mobile gambling

2013 is drawing to an end and a lot has happened this past year. One of the most notable developments has been the increase in mobile acquisitions. We have seen a triple digit increase over the past 12 months across all of the Fortune Lounge brands. Therefore, we have chosen to dedicate this year’s last newsletter to mobile – what has happened in 2013 and what we can expect in the future.

Mobile has experienced a massive boom over the last few years, and this rapid growth has channeled through to mobile gambling – with an increase in the amount of people accessing casinos through their mobile devices. More than half of Fortune Lounge players are now accessing the casinos from a mobile device, and this growth is largely due to developers pushing mobile gambling apps for Apple iOS and Android smartphones. Additionally, the upgrades to apps and operating systems, such as the recent addition of a number of languages, as well as more generous data plans, creates a positive appeal.

Mobile casinos and mobile gambling are therefore set to take the gaming world by storm, and it’s only a matter of time before it becomes the predominant method of playing. That is why has focused so intensely on improving our mobile product offering.

We constantly update our Mobile product, and the most recent updates include revised promotions lobbies across all of Fortune Lounge brands, with tailored player messaging and the ability to opt into promotions for mobile.

We are currently working on launching a new Royal Vegas responsive mobile site. This will allow players to view the casino on various screen sizes, and provide a customised mobile experience. The new site is based on a streamlined, layered approach, which utilises scripting to adapt to various devices.

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